You would not believe how many questions I get when I say I work in PR for a school system. I was shocked myself once I started my journey with CCS. I had no clue as to why a school needed a PR department. Now let me be honest, I know schools needed a PIO but not a department entirely dedicated to the art. Now fast forward six years, and let me tell you what I have learned.
I always fall back on my boss, Yona. He is remarkable. I have learned so much and continue to learn daily. With that being said, he has taught me the importance of what we do and why we do it. Let me start with dealing with the media. Oh, man! One wrong word and it can all go to hell fast. Like most things in life, it is all about how you say it. Something that he has taught me is never to answer a question directly. Answer a question with another question. Clever huh?
Okay, enough with the media. I like to keep that short and straightforward because that is simply what is best when talking with the media vultures. Let’s talk about the all-mighty Facebook. When I came on board at Cherokee, we did not have a Facebook page for the school. There were pages ran by community members, but they were not official. When I inquired about a FB page, my boss looked at me and said, “great idea, make it happen.” There was no other direction than that. So I got to work. This is where I looked for help. If I was going to do this, I wanted to make sure that I got it right. I am a huge fan of extreme ownership, and this is where it all started.
So when looking for help, I reached out to some of my friends who market their business on FB. I also spent countless hours looking at other school’s FB pages across the nation. Some of these districts blew my mind. Then I went to work. Everything from wording the bio correctly, what pictures to use, what content to post was a learning experience. Luckily my boss helped me through the process. He didn’t hold my hand, but he was there when I needed advice or for him to look at my work before making it public. I have found out over the years this is the best way for me to learn. I take criticism well, and I love to learn from it.
Below is a link to our page if you want to check it out.
One of my most successful marking ventures on our school FB was selling t-shirt in 2017 when our football team won the football state title. I had a design ready before the game and launched the sale as soon as we won. I believe we brought in over 10k in sales. It was amazing. My hard work paid off at that moment. The money all went back to the school, of course, but I love raising money for my community.
So this is a brief overview of my journey in the marking world. It is very different than most, but I have learned so much. I could talk for hours about everything I have learned, want to know, or ideas I have for the future.